New York Times Ad for Bend the Arc Jewish Action
Creative Direction and Design: Sam Fine
Bend The Arc:
Dove Kent, Senior Strategy Officer
Cory Fisher, Senior Director of Communications and Narrative
On Friday, August 28th, 2020, coinciding with the anniversary of the 1963 March on Washington and Dr. Martin Luther King Jr.'s famous "I have a dream" speech, over 600 Jewish denominations, organizations, and synagogues published a full page advertisement in the New York Times with a joint letter affirming unequivocally that Black Lives Matter. The list of signatories includes three Jewish denominations (Union of Reform Judaism, United Synagogue of Conservative Judaism, Reconstructing Judaism and the Reconstructionist Rabbinical Association) which collectively represent more than half of all Jewish people in America. The full letter and list of signatories is available here.
“We speak with one voice when we say, unequivocally: Black Lives Matter,” the letter reads. “The Black Lives Matter movement is the current day Civil Rights movement in this country, and it is our best chance at equity and justice. By supporting this movement, we can build a country that fulfills the promise of freedom, unity, and safety for all of us, no exceptions.”