PROJECT
Cat's Pride Digital Marketing Content
2016-2018
ROLE
Art Direction
Graphic Design
Motion Graphics
Illusration & Animation: Jeff Sant
Social Media Highlights
Cat's Pride's unique position as a challenger brand within the cat litter industry allowed us to experiment with witty and unique tactics on social and digital platforms. My team experimented with illustration, animation, and brilliant copy writing to come up with some really special content that gave Cat's Pride a unique voice. This content paired with an existing campaign of 'Cat's Are Complicated. Great Litter is Simple.'. The campaign gave a really witty and snarky voice to cats, while still harnessing that love pet owners have for their pets. We created award-winning social media content including 'Cat Facts', and 'Happy Healthy Cat Month' video content, which both received Telly Awards for Short Form and Social Content.
