PROJECT:
Modelo Beertails App
ROLE:
Art Direction
Graphic Design
In order to place Modelo Especial at the forefront of beer cocktails for both domestic and imported beers, we created a turn-key event and social initiative to engage both bartenders and consumers to participate and attend a beer cocktail contest in Austin Texas. This event was designed to execute across the country and excite the accounts to experiment with beer cocktails.
Agency: Legacy Marketing Partners
Client: Constellation Brands, Modelo
Creative Director: Mike Altier
Art Director: Sam Fine
Logo Design: Sean Daley
Photography: Rebecca Peplinsky