Modelo BeerTails

In order to place Modelo Especial at the forefront of beer cocktails for both domestic and imported beers, we created a turn key event and social initiative to engage both bartenders and consumers to participate and attend a beer cocktail contest in Austin Texas. This turn-key event was designed to execute across the country and excite the accounts to experiment with beer cocktails. 

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Legacy Marketing

Creative Director: Mike Altier

Art Director: Sam Fine

Logo Design: Sean Daley

Photography: Rebecca Peplinsky